Tuesday, September 14, 2021

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'Black Widow' vs. 'Shang-Chi' Piracy and the Return of Disney's Box-Office Exclusives
Ernesto Van der Sar, 14 Sep 10:02 PM

shang chiDuring the COVID pandemic, studios including Disney, NBCUniversal, and Warner Bros have experimented with shorter release windows.

In some cases, titles premiered on streaming services and at the box office at the same time.

This is good news for consumers, who have more choice. However, movie theaters see these experiments as an existential threat. They believe that without exclusive windows, their revenues will tank.

Exclusive Theatrical Window

These concerns have now been heard, at least partially. A few days ago Disney announced that it will grant a 30 to 45-day exclusive release window for the remaining films set to release in 2021. This means that Disney+ "premier access" to movies will be shelved, at least for now.

It's not clear whether Disney's decision was influenced by the pushback from movie theaters. The same is true for the impact of piracy, which was also widely cited as a concern.

When films premiere online this generally means that a high-quality pirated copy will start circulating almost instantly. These are typically pirated more often than low-quality 'Cam' releases that come out of theaters.

'Black Widow' vs. 'Shang-Chi'

We can illustrate this by comparing the piracy activity for "Black Widow" with that of "Shang-Chi and the Legend of the Ten Rings." Both are Marvel films released by Disney, but they used different release strategies.

Black Widow was released in theaters and on Disney+, which meant that a high-quality pirate release was made available right away. Shang-Chi, on the other hand, had an exclusive theatrical window. While the film was pirated early, all copies are low-quality releases recorded from a movie theater screen.

So how do these two compare? Below is an overview of the piracy numbers for both films, starting on the day of the premiere. These numbers are taken from a large sample of U.S. BitTorrent data, which acts as a decent proxy for the overall interest among pirates.

Black Widow vs. Shang-Chi Piracy (*)

torrent data

The above clearly shows that Black Widow was pirated more. There was a massive surge from the start and, after the first 10 days, it was pirated four times more than Shang-Chi.

The interest in Shang-Chi is decent but relatively flat. There was no massive surge, but that may still come when a high-quality release is eventually published. All in all, the above is in line with the expectation that pirates prefer to wait until a higher-quality copy is available.

But did the lack of a high-quality pirate release for Shang-Chi result in more domestic box office visits? We can't really answer this question with the data we have. After 10 days, Shang-Chi generated slightly more revenue at the box office. However, the first day was clearly better for Black Widow.

Black Widow vs. Shang-Chi Box Office (*)

The big question, however, is what the graph above would look like if Chang-Chi had a simultaneous release as well. Would the box office numbers be substantially less?

This is the million-dollar question Disney has probably been trying to answer over the past few months. We don't know if they have reached a conclusion yet but since the exclusive theatrical window is back now, we assume that simultaneous releases haven't generated a windfall in extra profits.

Even if Disney earned slightly more by getting rid of the release windows, which is possible, there are other long-term factors to weigh in.

For one, the media giant has a great century-long relationship with theaters that it doesn't want to throw away. In addition, the company might simply not like the fact that their flagship titles are instantly pirated in high quality.

Finally, it's worth noting that the numbers above are limited to the United States. Looking at the international picture, varying release strategies will complicate things even further.

At this point, it's too early to draw strong conclusions but it will be interesting to see how this develops over time. Are simultaneous releases mostly a side-effect of the COVID pandemic, or will we see more of these experiments in the future?

* The number of estimated US-based BitTorrent downloads is based on data from Iknow. The domestic box office numbers, which also cover Canada, are sourced from Box Office Mojo

From: TF, for the latest news on copyright battles, piracy and more.

Hollywood Demands $16.35m From Operator of Pirate IPTV Services
Andy Maxwell, 14 Sep 11:05 AM

IPTVEarly July, Warner Bros., several Universal companies, Amazon, Columbia, Disney, Netflix, Paramount, Sony, and other content creators filed a lawsuit against Jason Tusa, the alleged operator of Altered Carbon, Area 51, and other pirate IPTV services.

According to the complaint filed in a California court, Tusa is well known to the plaintiffs. In 2020 his Area 51 service was shut down following an Alliance For Creativity and Entertainment (ACE) cease-and-desist letter. A settlement proposal included a clause that Tusa couldn't launch or be involved with any similar services.

While Area 51 was shut down before the proposed settlement was signed, the plaintiffs claim that Tusa then launched a clone service called SingularityMedia which took on Area 51's customers. ACE responded by contacting Tusa again, demanding that the new service should be shut down. It later disappeared.

A confidential settlement was reached in October 2020 but it's claimed that the defendant then launched Digital UniCorn Media and another service called Altered Carbon. At this point, ACE ran out of patience and responded with the current lawsuit alleging direct and willful copyright infringement, contributory copyright infringement, and inducement of copyright infringement for more than 100 copyright works.

Tusa failed to respond to the lawsuit and last month United States District Court Judge Virginia A. Phillips handed down a preliminary injunction that restrains Tusa and takes action against the domain names used to operate his services.

Plaintiffs File Motion For $16.35m Default Judgment

In a motion for default judgment filed yesterday, the plaintiffs now seek maximum statutory damages for willful infringement of $150,000 per copyright work for a total of $16,350,000. They also seek execution of the settlement sum previously agreed with Tusa (details of which are confidential), a permanent injunction, interest and attorney's fees of $332,600.

"Tusa is the individual responsible for, and he directly operated, managed, and ultimately profited from, the willful infringement of Plaintiffs' copyrights in their movies and television shows…through a string of unauthorized movie and television streaming services. Settled law permits entry of default against willful infringers like Tusa who make a strategic decision to not defend their conduct in court," the motion reads.

While this lawsuit deals with a relatively low number of copyrighted works, the studios say that through his unlicensed platforms, Tusa infringed their rights in many more movies and TV shows. While including more titles had the potential to make the case more unwieldy, it's clear that the $16.35m demand represents just a fraction of the damages the studios could have claimed.

"A complete accounting of the scope of Tusa's infringement would undoubtedly run to thousands of Copyrighted Works," they write.

"Tusa flaunted his wealth from the infringing services on social media, including posting about the purchase of a luxury car with an AREA 51 vanity plate that he said he would decorate with 'Rick And Morty' theme. Presumably, Tusa paid for his new car with the ill-gotten proceeds of his infringement."

Due to Tusa's previous conduct, the studios remain concerned that he will resurrect his services if the court does not restrain him.

"Tusa did shut down Altered Carbon after Plaintiffs filed this action — just as he has done when confronted previously = but his actions confirm he will not refrain from further infringement absent an injunction. Based on Tusa's repeated actions, it is clear that if he is not enjoined, Tusa will simply rebrand his service and start his infringing conduct all over again," the studios add, demanding a permanent injunction.

Permanent Injunction

One of the key aims of the proposed injunction is to prevent Tusa from engaging in similar conduct, such as operating any of the named services or any that may appear in the future utilizing the plaintiffs' copyrighted works.

To this end the studios also demand an order preventing Tusa (and anyone acting in concert with him) from taking any steps to "release publicly, distribute, transfer, or give any source code, object code, other technology, domain names, trademarks, brands, assets or goodwill" in any way related to the named services.

The studios also wish to take control of the domains alteredcarbon.online, 2pmtoforever.com, catchingbutterflies.host, stealingkisses.me, dum.world, twoavocados.us, plus any other domain that has been used for infringement of their rights.

Breach of Contract

As noted, Tusa reached a settlement agreement with the studios on October 12, 2020. According to the studios, they upheld their part of the deal but Tusa did not. The financial aspect of the settlement is confidential but whatever the amount, the studios now want to call in the debt.

"Tusa materially breached that agreement when he subsequently launched his follow-on infringing IPTV streaming services, including Altered Carbon. Plaintiffs suffered both irreparable harm and concrete damage in additional costs to bring Tusa into compliance. Tusa is therefore liable for the confidential Settlement Sum," they inform the court.

The motion for default judgment and proposed default judgment can be found here and here (pdf)

From: TF, for the latest news on copyright battles, piracy and more.

 
 
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