Thursday, June 25, 2020

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Social Media Buzz Boosts TV Piracy, Research Finds
Ernesto Van der Sar, 25 Jun 10:35 PM

old tvKey players in the entertainment industry often see piracy as an existential threat that endangers their livelihoods.

However, piracy can also be framed in a different light. That is, a massive potential of hundreds of millions of engaged consumers who have yet to be 'monetized.'

This point is also addressed in a new paper published by researchers Kyuhong Park and Dongyeon Kim in a recent edition of the Journal of Internet Electronic Commerce Research. Their article, titled: 'Can TV Ratings Reflect Hidden Viewers regarding Digital Piracy?' aims to find a good predictor of this pirate audience.

This is important, according to the researchers, as even pirates can be monetized nowadays through product placement and other means.

"Stakeholders in the media industry need to focus more on the digital piracy market to investigate who their hidden customers are. Especially these days, the indirect advertisement market, such as markets involving product placement, is getting bigger and bigger."

"Hidden, time-shifted viewers who don't watch TV commercials before and in the middle of the air time are also important customers for advertisers," the researchers add.

The Impact of Ratings and 'Buzz' on TV Piracy

The paper looks at two possible predictors of pirated downloads, regular Nielsen TV-ratings and social media buzz. They compare these data with the number of torrent seeds on TV-shows, which they gathered from the now-defunct site TorrentProject.se.

The methodology is straightforward. With the data in hand, the researchers use regression analysis to see if TV-ratings and social media buzz can be linked to a higher number of pirated 'downloads'. Instead of looking at actual downloads, the number of seeders was used as a comparable equivalent.

The findings show, perhaps surprisingly, that there is no link between Nielsen TV ratings and pirate downloads. In other words, traditional TV popularity measurements can't accurately predict how well a TV-show will do on pirate sites.

For social media buzz there was a clear effect. When more people were talking about a TV-show the number of pirated downloads went up, which implies that this social media attention boosts piracy.

"After each show is broadcast on TV, social media buzz boosts the number of downloads. However, we find that there is no significant corresponding increase related to traditional TV ratings," the paper's conclusion reads.

"The most important factors that trigger downloads seem to be social buzz amount and whether the program is an entertainment show or not," the researchers add.

Future Research

As the study emphasizes, the size of the pirate audience is important for production companies and advertisers to keep in mind. However, as is often the case with piracy, things could be more complex than they seem.

For example, the researchers suggest that social media attention triggers more pirated downloads. And indeed, they found a link between the two. However, is it also possible that the reverse is true, that more pirated download leads to more attention on social media?

The latter is what Game of Thrones director David Petrarca hinted at years ago when he said that piracy helped to create "cultural buzz" around the series, which eventually could boost the number of HBO subscriptions.

It would be interesting to see future research that looks into the causality of the link between social media trends and piracy, which could work both ways.

From: TF, for the latest news on copyright battles, piracy and more.

EU Court of Human Rights Declares Order to Remove Anti-Censorship Tool Advice Illegal
Andy Maxwell, 25 Jun 11:56 AM

ECHRRusssia-based project RosComSvoboda advocates human rights and freedoms on the Internet.

Part of that work involves monitoring and publishing data on website blockades and providing assistance to Internet users and site operators who are wrongfully subjected to restrictions. In 2015, it found itself in a battle of its own when a local court ordered its advice portal to be blocked by local ISPs.

Anti-Censorship Advice Declared Illegal By Russian Court

RosComSvoboda's 'crime' was to provide information on tools that can circumvent censorship. While it didn't offer any for direct download, the resource offered advice on VPNs, proxies, TOR, The Pirate Bay's Pirate Browser, I2P and Opera's 'turbo mode'.

According to the ruling by the Anapa Town Court, which did not invite RosComSvoboda's operator to participate in proceedings, the resource allowed people to access content banned in Russia so it too became prohibited content.

Subsequently, telecoms watchdog Roscomnadzor contacted RosComSvoboda with an order to remove its anti-censorship tools information page or face being completely blocked. The site's operator complied and filed an appeal against the decision, arguing that providing information about such tools isn't illegal under Russian law.

The Krasnodar Regional Court rejected the appeal without addressing this defense so in 2016, RosComSvoboda's operator, German national Grégory Engels, took his case to the European Court of Human Rights.

Breach of Article 10 of the European Convention on Human Rights

This week the ECHR handed down its decision, siding with Engels' assertion that the order for him to remove the content from his site was in breach of Article 10 of the European Convention on Human Rights.

"This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers," the Article reads.

In response to Engels' complaint, the Russian Government had argued that the tools mentioned on RosComSvoboda's site had enabled citizens to access prohibited extremist material and the Anapa Court had acted correctly in ordering the blockade. Furthermore, since Engels had voluntarily taken down the page, a block hadn't been necessary, so Article 10 couldn't have been violated, according to the Government.

Engels said that his right to impart information had nevertheless been interfered with due to the threat of being blocked. He further argued that Russian authorities had cited no laws that prevent him from discussing the tools and had submitted no evidence that extremist material had been accessed.

Several third-parties were called on for their opinion on the matter, including the UN Special Rapporteur on the promotion and protection of the right to freedom of opinion and expression, ARTICLE 19, the EFF, Access Now and Reporters Without Borders. The latter argued that information concerning VPNs and similar technology should never take place because they are entirely content-neutral.

Filtering-Bypassing Technologies Are Not Illegal

"[The Russian court] did not establish that filter-bypassing technologies were illegal in Russia or that providing information about them was contrary to any Russian law. Nor did it find any extremist speech, calls for violence or unlawful activities, child pornography, or any other prohibited content on the applicant's webpage," the ECHR decision reads.

"The only basis for its decision was the fact that filter-bypassing technologies might enable users to access extremist content on some other website which was not connected or affiliated with the applicant and the content of which he had no control over."

The Court also noted the importance of "filter-bypassing" technologies, noting that while they can be used to carry out activities that are "incompatible with the principles of a democratic society", they primarily serve a range of legitimate purposes, none of which were considered by the Russian court when it handed down its blocking order.

"The Court notes that all information technologies, from the printing press to the Internet, have been developed to store, retrieve and process information. As the third-party interveners and the UN Human Rights Committee pointed out, information technologies are content-neutral. They are a means of storing and accessing content and cannot be equated with content itself, whatever its legal status happens to be," the decision reads.

"Just as a printing press can be used to print anything from a school textbook to an extremist pamphlet, the Internet preserves and makes available a wealth of information, some portions of which may be proscribed for a variety of reasons particular to specific jurisdictions.

"Suppressing information about the technologies for accessing information online on the grounds they may incidentally facilitate access to extremist material is no different from seeking to restrict access to printers and photocopiers because they can be used for reproducing such material. The blocking of information about such technologies interferes with access to all content which might be accessed using those technologies."

Conclusion: Breaches of Articles 10 and 13

The ECHR found that the action against Engels breached Article 10. It also declared a breach of Article 13 due to a failure by the Russian court to involve him in the blocking action or consider the merits of his arguments on appeal. The Russian state was ordered to pay 10,000 euros in damages to Engels plus interest.

The decision was welcomed by RosComSvoboda's lawyer Sarkis Darbinyan.

"Considering that the site-blocking pipeline is still not stopping, and the amount of information being blocked is only growing, this is a very big victory for us," Darbinyan said.

"Now all applicants have the right to review decisions made in respect of them, compensation of 10,000 euros, and may also require changes to the current Russian legislation, which, as the court has already established, is contrary to international legal standards regarding the restriction of access to information on the Internet. The decisions of the ECHR will also be relevant for the formation of further judicial practice in Russia."

From: TF, for the latest news on copyright battles, piracy and more.

 
 
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