Wednesday, March 16, 2022

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LimeWire Founder "Not Thrilled" That 'Strangers' Exploit the Brand for NFT Marketplace
Ernesto Van der Sar, 16 Mar 10:29 AM

lime squeezeIn a world that's dominated by viral social media posts and catchy headlines, branding is everything.

Controversial statements and recognizable names are a great way to gain visibility. This attention can then be monetized.

LimeWire Comeback?

Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. According to numerous news articles, LimeWire is making a comeback as an NFT marketplace.

There was no shortage of attention for this news, which was repeated in hundreds of media outlets around the world. Below are just a few examples of the headlines that crossed our radar.

Former file-sharing site LimeWire to relaunch as NFT marketplaceCNBC

Limewire is back from the dead – and it's selling NFTsMetro

LimeWire is going from P2P to NFT as it plans a comeback in MayBusiness Insider

Piracy Icon LimeWire Is Coming Back, But As an NFT MarketplaceVice

LimeWire Will Be Resurrected as NFT MarketplaceCNET

LimeWire is relaunching…as an NFT marketplaceMashable

These are great headlines but they also lack some nuance. The new LimeWire project has absolutely nothing to do with the team that originally developed the file-sharing software. They just happen to share the same name.

Several of the articles mention that the NFT project "bought the rights to the company" or "LimeWire's assets and all current business activities" but that seems to be an overstatement. Or at the minimum; a confusing way to describe the situation.

LimeWire Founder Not Thrilled

The original LimeWire company, called Lime Group LLC, was founded by Mark Gorton who also acted as its CEO. We initially assumed that he had been alerted in advance to the LimeWire comeback but that's not the case.

Speaking with TorrentFreak, Gorton says that he had never even heard of this NFT project before it hit the news.

"I was not approached about this NFT project, and I didn't hear about it until the public announcement," Gorton tells TorrentFreak.

There was probably no legal obligation to inform the former LimeWire chief. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand. However, Gorton is not happy to see the name used in a way that deviates from its original purpose.

"I am not thrilled about an unrelated group of people using the LimeWire name. Using the LimeWire name in this way creates confusion and falsely uses that brand that we created for purposes for which it was never intended," Gorton says.

LimeWire.com

The new LimeWire does have at least one asset that previously belonged to the original LimeWire team; the Limewire.com domain name.

limewire NFT

This domain wasn't purchased from Gorton. Until a few months ago it was owned by former LimeWire developer Zlatin Balevsky. He picked it up when it was set to expire a few years ago and forwarded it to his new application MuWire to gain some eyeballs.

Last year, Balevsky sold the domain name to Julyan Zehetmayer, the founder & co-CEO of the LimeWire NFT marketplace. Zehetmayer wanted to buy all digital assets, but the developer never owned anything aside from the domain.

It's clear that the original LimeWire team is not eager to endorse the NFT platform and Balevsky believes that it's a bit much to claim that LimeWire is making a comeback.

"I think it's a bit risky to say that LimeWire 'is back', the NFT project has got nothing to do with the original," he says.

NFTs for Newbies

While not all LimeWire veterans are excited about the planned launch of the NFT marketplace this May, the new LimeWire can't wait to get started. With their project, they hope to make NFTs more accessible, by simplifying the technology and allowing credit card payments.

The LimeWire brand was chosen because the platform plans to strongly focus on digital collectibles in the music space. However, instead of sharing content for free, artists will be properly rewarded.

"On LimeWire, the artist always receives the majority of all earnings, retains full control and ownership of their content and is entitled to receiving royalty payments even when their collectibles are traded further down the line in the secondary market," 'new' LimeWire CEOs Julian and Paul Zehetmayr inform TorrentFreak.

We also asked about the old LimeWire assets that were acquired. Unfortunately, however, the company could not share any further details on that.

"We cannot disclose specifics about the acquisition, but we can say that it was quite a lengthy process last year to acquire all the assets, put them all together and conduct the necessary due diligence to get the brand back to market."

From: TF, for the latest news on copyright battles, piracy and more.

PrimeWire Removes Pirate Movies & TV Shows To Frustrate Court Injunctions
Andy Maxwell, 15 Mar 09:23 PM

primewire logoLast December, Paramount, Universal, Warner, Columbia, Disney and Netflix sued long-running pirate streaming site PrimeWire.

The companies accused PrimeWire of encouraging users of the site to upload links to pirated content and facilitating access to those movies and TV shows via a curated index, in breach of copyright.

According to the plaintiffs, VOD services such as Disney+, HBO Max, Hulu, Netflix, Paramount+, and Peacock have been damaged by PrimeWire's existence. As a result, they demanded millions in damages for copyright infringement and were later granted a preliminary injunction.

The injunction ordered PrimeWire to cease its illegal activities and also required domain name registrars and registries to disable three PrimeWire domains. While primewire.ag was indeed suspended, the site continued its operations using two others after they were transferred to a new registrar that took no action.

The studios then asked the court for a permanent injunction that would restrain the defendants and tackle the appearance of new domains. They also sought permission to conduct discovery on third-party companies related to PrimeWire to formulate an accurate damages claim.

PrimeWire Removes All Links to Pirated Content

While PrimeWire's operators havent appeared in court to defend, they are aware of the complaint. In January it appeared that the site was preparing for domain seizures and taking measures to overcome them. Last week PrimeWire took further action by 'relaunching' via a new domain (primewire.tf) and revealing changes to the site.

"Due to recent legal action, it is possible that the current domains will be frozen or seized. To prevent the new domain from being seized, some changes will be made to the site to comply with temporary and possible future permanent injunctions," an announcement on the site reads.

primewire new domain

PrimeWire doesn't implicitly state what the changes are but anyone browsing the site for content will quickly discover that all links to pirated movies and TV shows have been removed. This is an interesting move under the circumstances.

If PrimeWire is set to continue without providing links to pirated content then it's unlikely that the site's users will stay around for a long. A pirate streaming site without any pirated content is effectively just a site, and most pirates expect quite a bit more than movie covers, IMDb ratings, and running times.

The big question then is whether this move is permanent or simply designed to disrupt the awarding of a functional permanent injunction.

Either way, the studios have been watching developments closely. In a notice filed with the court on Saturday, they insist that it doesn't matter whether or not there is any infringing content on the new domain, they are still entitled to an injunction, including against the new PrimeWire domain.

Studios Believe PrimeWire is Playing Games

According to a statement from MPA anti-piracy chief Jan van Voorn, the new site operating from PrimeWire.tf is "largely identical" to previous incarnations of PrimeWire and on March 8, 2022, did carry at least some infringing content. However, tests carried out on March 9 revealed that the usual links to pirated content had been removed.

The submission to the court goes on to suggest that "[T]he removal of certain links to unauthorized streams does not necessarily mean that streams of that nature are not currently available through primewire.tf." To support that notion, the MPA highlights two buttons labeled 'Watch Now' and 'Download' on the PrimeWire site that lead to another site that requires credit card information for access.

The MPA provides no evidence to say it checked for infringing content but it's pretty clear that the buttons actually lead to a highly questionable, affiliate-scheme-driven, third-party-operated, subscription-trap type platform. Links to these sites appear on many pirate platforms and for those who choose to sign up for them, only disappointment and regret lie ahead. Not least since they rarely offer the content they promise.

Nevertheless, the MPA has stronger claims elsewhere, including the fact that PrimeWire is still operating its 'Submit a link' system which gathers the links to content that later appear in PrimeWire's indexes. Those links aren't being displayed right now but under the law, that doesn't necessarily matter.

Cessation of Infringement Doesn't Prevent Injunctive Relief

As the MPA rightly points out, the removal of infringing links could be a ploy to undermine its request for a permanent injunction. Logic says that if there are no links, there's also no infringement, but that's not how things work.

The US Supreme Court previously stated that when a defendant voluntarily ceases illegal activity, it is the defendant that faces the "formidable burden" of showing that the same type of illegal activity won't reoccur.

In this case, PrimeWire's operators are choosing not to appear in court, so that's arguably the worst possible base for someone trying to convince the court of anything. Secondly, the MPA feels that the evasive action taken thus far (new domains etc) is a sign of bad faith, which includes an announcement from PrimeWire that the site "will continue to operate as normal" after the domain switch.

"Defendants do not merit the benefit of any doubt. If Defendants actually intend to keep links to Plaintiffs' Copyrighted Works off of their newest PrimeWire Website, Defendants can appear, make a showing, and seek relief from this Court," the MPA informs the court.

"That is not their intent. Defendants have tried similar tactics of switching domains when their websites have been blocked in other countries. All evidence indicates they will do the same thing here if the www.primewire.tf domain is not included in the injunction. Defendants will be able to restore the links as quickly as they took them down."

Amended Permanent Injunction and Partial Default

In closing, the MPA proposes an amended permanent injunction that covers the same ground as before but with the inclusion of primewire.tf. It basically prevents PrimeWire from infringing the studios' rights in any way moving forward and includes a proposed order that would require PrimeWire to hand over all of its domains to the plaintiffs.

If PrimeWire fails to hand them over, the MPA wants the court to order the associated domain registrars (and if necessary, registries) to transfer them to the studios or disable them until they expire.

The MPA's filings with the court can be found here (1,2,3, pdf)

From: TF, for the latest news on copyright battles, piracy and more.

 
 
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