Thursday, October 19, 2023

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Bad Pirate IPTV User! Mandatory PSA Targets Uninformed "Common Man"
Andy Maxwell, 19 Oct 11:38 AM

common smallWhen Italy's pirate IPTV blocking system eventually gets off the ground, it's possible that up to hundreds of thousands of TVs, computers, mobile phones, and tablets will at some point return a blank screen; a disappointing alternative to the pirated football streams usually on display.

Given the scale of the media coverage over the last couple of years, that's unlikely to surprise many of the 25% of Italians addicted to piracy-configured devices, known locally as 'pezzotto'. As pirates begin to adapt, normality will return for some or even many users, but the determination of Italian authorities will ensure that piracy will be less straightforward and more stressful than it was before.

Specifics are currently unknown but as they say in Italy: "Il si giudica quando lo si mangia."

Authorities & Rightsholders Must Educate the Masses

Piracy Shield obviously won't be 100% perfect, but it won't be going away anytime soon either. However, the law supporting the blocking system isn't just about infuriating a quarter of the population, it seeks to enlighten too.

The law dictates that Italy's Ministry of Culture and telecoms regulator AGCOM must collaborate with "representative professional organizations" at the national level to deliver public awareness campaigns.

With a special focus on public service broadcasting channels, the PSAs are required to educate the Italian public (including teenagers in secondary schools) on the value of intellectual property, and the damage caused by illicit IPTV services, streaming sites, and counterfeiting in general.

Educational Outreach Targets 'Common Man'

This week the first PSA was released into the wild. It features a "common man" watching a pirate football stream on a laptop, whose enjoyment is abruptly curtailed by an on-screen message declaring him a "bad, bad user."

For non-Italians and/or non-football fans, the guy giving the impromptu home lecture is football legend Bobo Vieri, a Serie A Player of the Year and former striker with 123 goals in 190 games to his name.

"Still with the pezzotto? Don't help criminals, kick piracy," Bobo says.

"Combat illegal streaming together with Bobo Vieri, [you] do it too," the viewer is advised.

"Piracy Feeds on Citizens' Lack of Awareness"

Italy's Department for Information and Publishing partnered with AGCOM to produce the PSA, which aims to starve the piracy ecosystem by educating the public on why piracy is so damaging.

"Digital piracy feeds on the lack of awareness of citizens who are not fully aware of the enormous damage caused by this illegal activity," the government department explains.

"This is why the advert we are presenting today, created by the Department for Information and Publishing in collaboration with AGCOM, focuses on the common man who watches a match on an illegal site without realizing the consequences."

Familiar Face Delivers the Message

The decision to hire Bobo Vieri to front the campaign is fundamentally sound. Serie A, the football league that stands to benefit most from the new law, was Bobo's home for almost his entire career, so most football fans will already know and respect him.

Since it happened over a decade ago, most will have completely forgotten that a Serie A club worked with an Italian telecoms company to tap Bobo's phone, but mercifully, didn't completely block it.

The launch of the campaign was celebrated by AGCOM on LinkedIn, where the regulator surprisingly brought up how expensive pay TV subscriptions are.

bobo expensive

"Every single act of piracy delivers money and data to the mafias, steals from the economy €1.7 billion every year and takes away 10,000 jobs. If many subscriptions are considered expensive, it is also due to the weight of millions of parasites," explained AGCOM chief, Massimiliano Capitanio.

While no mention was made of the vast increases in revenue the site blocking program was predicted to deliver when proponents pushed the new law over the line, AGCOM's linking of high piracy rates to high prices should be of comfort to fans.

As Serie A revenues go up, subscription prices will obviously begin to fall, at least based on the logic of the uninformed common man.

From: TF, for the latest news on copyright battles, piracy and more.

Vietnam Forms Specialist Unit to Tackle Pirate Sites Linked to "Organized Crime"
Andy Maxwell, 18 Oct 07:51 PM

piracy encryptAccurately predicting how, when and where the next wave of pirate sites will emerge to become the next big threat is much easier said than done.

At any point, one of several moving parts could rule a country out for a few years, or propel it straight into pole position. From rapid development of internet infrastructure to a new generation blessed with the right skills, joining the workplace at just the right time, anything is possible in the shifting sands of piracy.

The MPA accurately predicted the chances of Vietnam becoming an online piracy hotbed many years ago. Yet despite every conceivable effort, progress to disrupt sites like Fmovies and Aniwatch (formerly Zoro.to) which enjoy close to a quarter billion visits every month, progress has been slow when compared to efforts in other regions.

The current state of play features Vietnam as the home of some of the world's most popular pirate sites, together servicing at least two billion visits each month, but potentially many more.

What Can Be Done About the Worst of the Worst?

Following a September report highlighting piracy of live sports in Vietnam, last weekend the Ministry of Information and Communications held a workshop where stakeholders discussed matters related to pirate sites.

Inevitably, notorious sports streaming sites operating under the 'Xoi Lac' banner received several mentions due to unusual resilience and overall share of the 'pirate' market. Xoi Lac has evaded every disruption measure deployed over the past five years while attracting the wrong kind of attention from rightsholders thousands of miles away.

In a recent report to the USTR, the Premier League said that it considers Xoi Lac one of the worst platforms it has ever seen.

[The Xoilac websites] are some of the most egregious the Premier League has encountered, with infringement continuing on the site despite Vietnamese authorities attempting to block access to domains associated with the service, and widespread news coverage highlighting that the sites are infringing. In total, the operators have created over 300 domains within the Xoilac family to try and avoid disruption efforts.

Pirate sites can benefit from the publicity that goes hand-in-hand with this kind of attention; as The Pirate Bay said on many occasions: "This will just give us more traffic, as always. Thanks for the free advertising."

Becoming a household name is a considerable milestone for any website. Unfortunately, the millstones of infamy are less beneficial, harder to shake, and for those in power, an obvious potential target. When other crimes enter the mix, anything can happen.

"They Are Associated With Organized Crime"

The Premier League's USTR submission states that Xoi Lac's operators appear to be based in the capital, but the follow-up comment is potentially more interesting. Major overseas rightsholders claim to know the identities of the people behind several Vietnam-based sites, yet many continue to operate with apparent impunity.

"The operators of the site appear to be based in Hanoi, Vietnam and seemingly operate with little concern for enforcement action being taken against them," the submission notes.

While that's a major concern for rightsholders, comments made during the workshop may signal changes ahead.

"The issue of copyright infringement is associated with organized crime. For example, the Xoi Lac channel is not simply a form of live-streaming online; it is also associated with online fraud, online gambling, and loan sharking for football betting," said Nguyen Thanh Lam, Vietnam's Deputy Minister of Information and Communications.

Comments like these are uncommon, especially when accompanied by a commitment to fight piracy.

Ministries Combine to Form Specialized Unit

Lam told the workshop that the Ministry of Information and Communications, the Ministry of Culture, Sports and Tourism, and the Ministry of Public Security, will establish a specialized unit to tackle copyright issues.

The Minister also highlighted the need to educate the public on why they should avoid pirate sites. That raises interesting questions in itself.

Aside from the popular state-run lottery, gambling is heavily restricted in Vietnam and those caught facilitating illegal gambling can end up in prison. Loan shark-style money lending is also illegal and an aggravating factor in illegal gambling prosecutions. Those who simply participate in illegal gambling face punishment if caught, yet even that hasn't proven much of a deterrent.

On the assumption that the Minister's claims about Xoi Lac are true, yet people still flood to the site, it seems likely that some are borrowing money from loan sharks to participate in illegal gambling. There are few scenarios in any country where that ends well for the in-debt gambler, people know it, yet still aren't deterred.

That raises the question of what type of messaging could possibly deter people from watching pirated football streams, when anti-gambling measures have so obviously failed. A local report suggests that messaging may receive support from the police.

"In the near future, the Ministry of Information and Communications will have a plan to discuss with the police force to launch a peak attack and suppress crime in this field," the report concludes.

From: TF, for the latest news on copyright battles, piracy and more.

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