Google Search Processed a Billion DMCA Takedowns in Four MonthsErnesto Van der Sar, 22 Jun 05:42 PM Google started keeping track of all incoming DMC
 | Google started keeping track of all incoming DMCA takedown notices at the beginning of the last decade. In the spring of 2012, Google formally launched its Transparency Report, sharing details on all copyright-related removal requests, including the targeted links and their senders. In the years that followed, the DMCA takedown volume steadily increased. When it eventually hit a plateau a few years ago, we theorized that Google's anti-piracy measures were paying off. However, pirates turned out to be stubborn and tricky to defeat. 9 Billion Today, many pirate sites are well aware of Google's demotion tactics and the relentless stream of takedown notices. In response, many switched to new domains or URL structures, which triggered a cat and mouse game with Google, as a bystander, yet at the center of it all. Initially, it took several years before Google processed its billionth DMCA takedown notice, but the resurgence we've seen over the past year has broken all records. Last Augu...Read More |
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